Mindful Metropolis March 2010 : Page 15
harVest mOOn farms prOdUce familY farmed eXpO At its table, Harvest Moon will feature stor- age crops, samples of its products including cheeses, fl owers, chicken eggs and grass-fed beef, and marketing information about the CSA, which Jenny runs along with day-to-day farm operations. Th e Borchardts don’t just sell produce. Th ey call their operation a food business, which they integrate with chefs, wholesalers and market makers. Before they bought the land four years ago, Bob owned a company that serviced restaurants. Today, the marketing leg of their business is Cuisine Populaire, a video production company that narrates the stories of those who work with food, wine and spirits. Bob’s brother Bradley, who also plays a hand in Cuisine Populaire, is a consulting chef and will handle all recipe development. Bradley has spent the last 15 years studying culinary cultures in Europe, South America and Asia. “Th is is a way for us to contribute to changing local food systems in a positive way,” says Bob. And as evidenced by the thousands of peo- ple fl ocking to the Family Farmed Expo, “lo- cal food” is certainly in style. Read more about this topic at mindful metropolis.com/blog. Jacob Wheeler is an adjunct teacher at Co- lumbia College and publishes the Glen Arbor Sun newspaper (GlenArborSun.com) in north- west-lower Michigan. mindfulmetropolis.com 15
